Did you know that almost half of all Internet users read blogs?
Even with the rise of video, blogging can be a great way to grow a business and explore your interests. And if you’ve ever wanted to start your own blogger business, we can help!
Make sure to keep reading as we provide some essential tips on starting your blog!
Find Your Platform
Before you start sharing your fantastic content with the world, you’ll first need a place to publish your posts.
If you’re not sure where to begin looking for a platform, you can’t go wrong with WordPress, which powers almost 40% of all websites on the Internet.
A key reason for WordPress’s popularity is its ease of use. This is particularly true of the free version, WordPress.com, which utilizes templates with drag-and-drop customization options.
However, the free version has one major downside: You don’t host your own domain. Though that might not be a huge issue, it does mean that your website will always have WordPress’s name in the URL extension, which can seem a little unprofessional if you’re using blogger for business.
WordPress.org, on the other hand, offers a lot of the same features of its free companion, except you’re responsible for hosting your own site. This means some additional fees, plus extra responsibility with maintenance.
Whichever option you choose, make good use of your plug-in options. There are plenty of great tools for SEO, for instance, that can help your content rise in the SERPs.
Don’t worry if you get caught up in the technical details. There are plenty of great resources out there, like this site that offers tutorials on Products, Reviews, Blogs, and more…
Build a Library of Content
With your site up and running, it’s time to get to writing!
Your first few posts are going to seem a little stiff. Take this opportunity to introduce the world to your brand and share your passion with the world. Use the first post to layout your hopes and goals for your blog and what you plan to accomplish through your writings.
Not sure what to write about after that? Think about some of the biggest issues in your industry and tackle a topic of your choice.
If you need some extra inspiration, read blogs on your competition’s website.
Perhaps the most important part of your pro blogger business plan is how you’ll earn income through your posts. There are several ways to do so.
The first is by creating and publishing sponsored posts on your blog. Think of these as long-form advertisements, like a review or a product feature.
You can also sell advertising space on your blog. However, this is becoming increasingly difficult as ad-blocking software grows in popularity.
Finally, you can partner with a company to allow for affiliate links. Say you’re talking about a product and you link to its Amazon page. When one of your readers completes a purchase, you’d receive a cut of the sale.
There’s also no rule saying you can’t use all three strategies. You’ll just have to make sure to clarify when publishing a sponsored post or affiliate link.
Build a Better Blogger Business
It’ll take some time for your blog to gain traction, so be patient and keep up with your metrics. By knowing what is — and isn’t — resonating with your readers, you can better create content suited to a wide audience.
You’re sure to have readers in no time!
For more tips on getting your blogger business up and running, make sure to check out the rest of our blog!