SEO is the way of the future, as you need great rankings to show up on the popular search engines to draw traffic to your website. But with all the competition out there, how can you possibly rank in a field that already might be competitive?
Here are our top 5 SEO hacks that are meant to increase your site ranking in 2021.
1. Find User Searches With Low Density
One of the biggest issues with ranking is trying to rank for a keyword that is already heavily populated and competitive. This means if you’re running a new recipe website and you’re tackling simple recipes like scrambled eggs or french toast, you’re going to have a tough time ranking.
Find the more off the wall keywords that have low density and competition. These keywords will often have a volume of around 100 searches a month and next to no competition.
2. Optimize Your Website
People often forget that with a good ranking also comes a good website. It is not very often that when you click on the first few rankings, they have poor web design features.
This is because search engines take into account how fast your website loads, what it looks like, and what the content contains. Be sure to run your website through a web checker like PageSpeed Insights from Google.
For those looking to up their web design features, be sure to check out the link.
3. Do Competitor Research
If you find a competitor in your niche, be sure to do research on them. A key portion of increasing organic SEO is making sure that your website and content are the best out there.
This means that if your competitor is releasing new content or updated content often, you should be keeping pace or even outpacing them for optimal results. If you find them doing something well, try to implement a better version for your site.
4. Spice Up Your Content With Video Marketing
Video marketing is a great way to increase the “value” of your content. When you upload a video that compliments your article, you are delivering a one-two punch to your competitors.
By uploading to Youtube, you are also helping increase your SEO ranking on that platform as well. Youtube is currently the second biggest search engine, only being outperformed by their parent company, Google.
5. Visuals Are Your Friend
Don’t skip out on other visuals if you do invest time into video marketing. Graphs, illustrations, pictures, and other visuals are a great way to increase your ranking, as this is deemed quality content by search engines.
Not only that, but these pictures have an opportunity to rank themselves when people are looking for images. A simple graph or a content piece made in a simple illustrator program can go a long way.
Utilize These SEO Hacks to Increase Your Ranking
By using these SEO hacks, you are sure to increase your ranking on the major search engines. Just be sure to stay on top of your content and update often. Don’t forget to also optimize your website for the best possible ranking performance.
If you enjoyed the article and want to learn more about web design and helping your website rank, be sure to check out the rest of our blog. If you know a company that is falling behind in ranks, be sure to share this article with them.