5 Simple Ways to Use Social Tools to Drive Traffic to Your Business

Digital Marketing and SEO

It’s hard to overstate the impact of social media. Over 3.8 billion people use social media platforms across the world. With so many people using social media, it’s necessary to have a strong social media presence to drive traffic to your site. 

If you want to learn how to use simple social tools to get more traffic, read on. We’ve got 6 tips for improving your web traffic. 

1. Create Quality Blog Content and Promote It

Your blog should contain quality content that is both valuable and useful to your readers. By focusing on evergreen content, you are providing something for your site visitors that can keep them coming back, but only if you effectively promote it. 

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Use your social media channels to promote your content. Post it on Facebook, tweet a link to the post, and put it on Instagram. You should also make your posts easily shareable, with buttons on each post to share them on the various social media channels. 

2. Complete Your Social Media Profile

Social media drives a great deal of referral traffic, so you need to make sure that your social media profiles contain important information about your business. Include your hours and address if relevant, phone number, and also a link to your website and other social media channels. 

3. Post When Your Audience Is Online

The best time to post on your social media channels is when your audience is online. Each social media platform has an optimal time to post and you also have to consider who your audience is. Posts on social media networks such as Facebook, Instagram, or Twitter should generally be posted in the evening. LinkedIn posts, on the other hand, are best received in the morning. 

4. Track Your Metrics in Real-Time 

To figure out exactly when you should post, you need to track your social media metrics. This article explains more about what you should be measuring, but you need to measure things such as your “likes,” clicks, comments, shares, completion rates for videos, etc. 

If you have social media managers on your team, you can track these metrics in real-time. If you have the capability in your workspace, set up a monitor showing your engagement metrics in real-time. 

5. Engage With Your Audience

It’s not enough to simply post on your social media channels and hope that people will see your posts. You need to not only promote your posts but also engage with your audience on a regular basis. 

Most businesses do not respond to questions posted on social media platforms, so this is an easy way to make yours stand out. Search for mentions of your business, respond to questions posed in the comments on your different social media posts, and provide customer service using Twitter. 

Simple Social Tools to Boost Your Following

Using these simple social tools can help you boost your followers on social media and drive new traffic to your business, whatever that may be. If you are not well-versed in social media marketing, hiring someone to handle it for you may be a very smart business move. 

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