Our goal as marketers is to make sure that we’re always standing out among the competition. The best way to stand out is to get creative when developing a branding strategy.
Yet sometimes, getting creative can feel like we’re grasping at straws. Especially since our creative marketing strategies need to also provide more leads, increase traffic, and generate more revenue.
Iconic brands stick out to us because they got creative with their branding strategy and made a name for themselves. As marketers, this is exactly what we need to do to help our businesses thrive.
Keep reading for our guide on how you can develop a creative branding strategy for your business.
What Is Brand Strategy?
Before we get into the nitty-gritty of creating a brand strategy, we need to figure out exactly what brand strategy is and isn’t.
Brand strategy isn’t only about creating a fancy logo and deciding on the colors for your website. These things can contribute to the overall look and feel of your brand, but a creative branding strategy is so much more than that.
Building a brand that people recognize doesn’t happen overnight. Yet, a creative branding strategy is a foundation of what your brand can one day become.
Your brand strategy is the way you want your customers to perceive your business. Whether that is in advertisements, social media, or on your website.
What Are Your Goals?
Before you can get started on learning how to brand your business, you need to figure out what your goals are.
Marketing goals can vary depending on what you’re looking for when starting your business. Make sure that your goals are specific, realistic, attainable, and you can measure them in some way.
They can be anywhere from getting more attention on social media to generating more revenue.
You can even give yourself a time frame to achieve your goals. This will help to motivate you and your team even more.
Setting marketing goals is the best place to start when coming up with a branding strategy.
Find Your Target Audience
Knowing your target audience will help spark some of the best branding ideas. Are you not sure who your target audience is quite yet?
You’ll need to ask yourself some questions about your company and what you have to offer your clients. Your target audience is the people who will be buying your products or services, so you need to get to know them!
Once you know who your target audience is, then you’ll know the best ways to market to them.
For example, if your products sell well with millennials, then you might find yourself devoting your time to your Instagram presence. You’ll want to create a personality on this platform that suits your target audience.
You could also want to focus on content marketing in your marketing strategy. Writing engaging and relevant content for your niche audience in your brand’s voice is a great way to get more clients interested in your products.
Look Out for the Competition
When you’re creating a branding strategy, you will want to keep an eye on what your competition is doing. You won’t be copying what they’re doing, as this won’t help you stand out.
Instead, you can use the competition as inspiration. See what works for them and what doesn’t. Then you can implement your creative twist into your strategy.
Your main goal is to be different and stand out from your competition. If potential clients see both brands with similar products, then you want to have the creative edge that makes them buy from you.
This is all about branding and creating trust with your brand. If customers feel like they can trust you compared to your competition, then they will buy from you.
Create a Message
Another way to help your brand stand out is by creating a meaningful message. This message needs to be something that generates emotion and makes people want to spring into action.
Many companies create their message through storytelling. Think about what kind of story your brand can tell that can help persuade your customers to shop with you.
This type of marketing shouldn’t feel like advertising to clients. Rather, your message should show that your company can provide value to potential customers by purchasing from you.
One amazing company that uses storytelling as part of their marketing strategy is AirBnB. This is a website dedicated to renting places to stay all across the globe.
Yet, they use the customer as a way to help marketing by telling their story. They want to show experiences from real renters and owners that are exactly like you. This helps to pull on the emotions of potential customers.
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Discover Your Brand’s Voice
Each brand needs to have a distinct voice. This voice is based on the brand’s values, target audience, and niche.
Discovering your brand’s voice early on is important because you use it in so many different places. Whether it is on social media, your website, in emails, or any other form of communication that potential and current clients will see.
You have several different options when developing a voice for your brand. The voice could be professional, sarcastic, authoritative, bubbly, friendly, informative, and so much more.
Overall, you want to make sure that your brand’s voice makes sense for your niche and target audience. Be sure that your audience responds well to your brand’s voice. This can help to connect with your clients on a deeper level.
Developing a Creative Branding Strategy
As a marketer, you’re your brand’s biggest enthusiast. Make sure that you develop a creative branding strategy to stand out among your competition.
Remember that your branding strategy isn’t only about creating a visually appealing logo or website. You need to make sure that you bring your brand to life by getting creative.
If you’re looking for more branding help or marketing tips in general, then our website has you covered! Be sure to bookmark our page so that you can keep coming back for more helpful advice.