Why Your Video Marketing Strategy Is Unwatchable

woman making video

The average adult now spends six hours per day watching video content. Simply put, it’s getting harder and harder to ignore the staying power of video content.

At the same time, not all content is created equal. If you’re making a few key mistakes, your video marketing strategy could hurt your business more than help it.

If you’re struggling to attract eyes to your video marketing, see if you’re making these common mistakes.

You’re Doing Everything Yourself


Truth be told, it’s entirely possible to create a video marketing campaign that relies on quick videos that are easy to shoot and edit in-house.

However, that’s not always the best idea, especially if you’ve never shot or edited a video before. You wouldn’t do your own web design, after all, so why take the same risks with your video marketing?

Instead, your best bet is to partner with a video production service. Though it’ll cost more than a DIY approach, you’ll get what you pay for.

That means professional production from the storyboarding process to the final edit.

You’re Trying Too Hard to Go Viral

Every business wants to create the next big viral video, whether it’s recreating the Harlem Shake or trying to plank. While these types of videos might seem like a fun way to let your audience know you’re keeping current, it doesn’t have the effect you think it does.

The truth is, creating a viral sensation isn’t as easy as it seems. What’s more, it can come across as pandering and hurt your company’s reputation.

So go ahead and create a fun, quirky video. But being wacky for the sake of being wacky isn’t always the best course of action.

Your Videos Are Too Long

When it comes to marketing videos, less is often more. Longform videos have their place, but for the most part, you’ll want to keep things brief.

The ideal marketing video should be between three to five minutes in length. That’s enough time for a quick intro, plenty of information, and a strong call-to-action that drives engagement.

As you start looking at scripts, trim the fat whenever possible. Get in, spread your message, and get out.

You’re Ignoring Your Mobile Audience

More than 75% of video views come from a mobile device. And as time goes on, that figure is likely going to increase.

That means that you may need to make a few adjustments to your video strategy, like adding captions so people watch without audio and making sure the video player is optimized for mobile devices.

Don’t Make These Mistakes: Create a Smarter Video Marketing Strategy

No matter what industry you’re in, you need a video marketing strategy, as it’s the preferred way to engage with content. If you’re making these mistakes, don’t feel bad — just readjust your strategy and watch your numbers grow!

Just remember: you don’t have to create your videos in-house, and the quicker the video, the better.

For more great information on how to create a killer marketing campaign and grow your business, make sure to check back with our blog often.