SEO for Contractors and Technicians: A Complete Guide

seo for contractors

Any website without search engine optimization tactics is almost certain to have a difficult time gathering traffic.

Each niche has its own tips and tricks to finding the perfect optimization, but there are a few tried and true methods of SEO that have proven to give results. In this way, SEO for contractors is no different than any other kind.

It’s what you learn from competitor analysis, keyword research, and more that will need to be the niche-specific information for general contractors. If you’re a contractor looking to generate some website traffic, read on to find out how.

SEO for Contractors: The Basics


There are a number of factors that go into successful search engine optimization. We’ll cover the main ones and how they relate to optimizing sites for contractors.

Competitor Analysis

The best place to start figuring out what works is your competitors’ websites. Try and identify other businesses in your niche that have successful websites. It’s better if those competitors are in your area, because your specific area will have things that work better than they would elsewhere.

You’ll want to start noticing things like site architecture, keywords, and backlinks, which we will cover in more detail. There are plenty of sites out there that allow you to get a glimpse into what is working for your competitors, and how you could make those things work for you.

Keyword Optimization

Keywords are one of the main things that search engines use to determine the relevance of your site. You’ll get a good idea on what words and phrases you should use by looking into the sites of your competitors. Generally, though, these are going to be things that relate directly to your site with some specificity.

Keywords don’t have to be isolated words, rather they should be a string of words that relates to your site. For example, “excellent electric repair” would be an acceptable keyword for Puckett Electric. You’ll want to place that keyword regularly throughout the content that you put on your site.

This brings us to our next point, which is that you should regularly post quality content.

Regular, Quality Content

A great way to get your site noticed is by posting good content on a regular basis. Whether you are posting articles or blogs, you’ll want to ensure that you embed those keywords throughout the text. You also want to make sure that you’re not just posting for posting’s sake.

Try to put out a thoughtful, useful blog post a couple of times a week. This doesn’t need to be extremely long. The real key is that you’re posting regularly.

Hire a Professional

One way to get great results when it comes to SEO for contractors is by hiring a professional. You don’t need to handle the whole process on your own, and there are some people who are pretty good at helping you do it.

Look around online for SEO professionals to optimize your site. If you’re interested in learning more about how to optimize your site, we’ve got all the information you need.