Whether you’re a personal trainer or simply passionate about the virtues of organic food, your health website needs to stand out from the competition.
After all, even if you have the best content available on the Internet, it doesn’t mean a whole lot if nobody is there to see it!
Want to learn how to increase traffic and grow your business? We’ve got you covered.
Let’s get into it!
Become a Guest Poster
If you want to increase traffic to your website, you need to increase the chances of potential readers finding you.
Guest blogging on well-established platforms is a great way to expose yourself and network with like-minded individuals. It’s also an excellent way to garner quality backlinks to your own blog.
However, you should be selective about where you guest post. If you want to be seen as an authority in your niche, you want to be posting content on quality sites- not just random blogs.
Optimize Social Media
With over 81% of Americans using at least one social media platform, there’s no getting around it. If you want to increase traffic, you need to have a social media presence.
Take advantage of these platforms by sharing useful blog articles and promoting your posts with your followers.
By adding hashtags that boost your website pages, you can extend far beyond your basic network and get discovered by users all around the world.
Is your social media presence feeling a bit lackluster despite all your efforts? Consider sponsoring or boosting your posts. The ROI may just be worth it.
Use Long-Tail Keywords
Even though people are more likely to use short-tail keywords, it’s significantly harder to rank well for them on search engines.
If you’re using long-tail keywords, such as Botox for incontinence, you’re more likely to garner a higher ranking for your health website than if you just use the generic keyword, Botox.
That’s because, even though Botox is simple to search, it’s been incredibly overdone. Therefore, it’s harder to gain recognition as a credible source- since so many sources out there already exist.
Furthermore, as people move more towards using voice-to-text, we’re seeing that there’s a spike in using specific, longer keywords.
Regardless of your keyword preferences, make sure that you check any potential words with a keyword ranking tool. This will help you determine the number of search results, cost-per-click, and overall search volume.
It will also help you better analyze the relevant, trending keywords surrounding that theme.
Interact With Your Audience
If you want to increase traffic, you need to command a presence within your industry. You also need to be approachable and conversational.
People want to know the “face” of the expert. They want to know your preferences, your lifestyle, and your opinions.
You can interact with your audience in a variety of ways. For example, consider increasing your participation in online groups or forums that pertain to your niche. Comment on blogs and social media posts.
Post questions on your social media posts and actually respond to people’s answers.
Engaging is the key to human connection. Just make sure it’s genuine and sincere, and you’ll be building relationships (and increasing your traffic) in no time.
Use Engaging Headlines
Research continues to show that people don’t actually read the full article. Instead, they skim the headlines.
Are you guilty of doing this? You’re not alone!
It’s just more of an incentive for you to create engaging and enticing headlines. You want to draw your reader in. A captivating hook will do just that.
Play around with different words and ideas. Right now, lists (“5 reasons why” or “7 ways to”) continue to be a promising trend.
It may seem like common sense, but it’s worth discussing and remembering. Even if you write amazing blog posts with compelling and dynamic ideas, you won’t increase traffic if you’re not consistently posting.
While there isn’t an absolute perfect number regarding how many blog posts you should post in a certain timeframe, you should establish a number that you feel comfortable with.
In general, your readers should know what to expect. Whether that’s a new post every single day or a new post every other Friday, there should be some consistency in the writing.
Just make sure you’re not skimping out on quality if you up the quantity. You need to balance both, and a bunch of articles that are garbage won’t do you very well if you’re trying to gain recognition as a reputable website.
Identify & Understand Your Audience
Chances are, your content won’t appeal to every single human on the planet. That would be unrealistic (and incredibly exhausting).
You need to identify your target audience. How old are they? What do they spend their free time doing? What kinds of activities or hobbies do they feel passionate about? What do they dislike?
If you don’t have the answers to these questions, your audience may not be focused enough, and it won’t be a surprise if you find yourself fumbling around with what to write.
Unsure about the anatomy of your target audience? Ask yourself the following questions:
- Who makes up my current audience?
- Who would I consider my competition to be?
- What problems/answers am I trying to solve?
- Why would someone benefit from my content over someone else’s?
Spend some time reflecting and thinking about these answers. You don’t have to answer them overnight, but you will need to have some kind of idea to narrow your focus.
Final Thoughts On Learning to Increase Traffic
No matter your product or service, growing your audience is vital to your reputation and overall business success.
Want to learn more about maximizing your website? Be sure to check out our popular SEO articles today.