There are a lot of local florists out there, and you need to make sure your business beats the competition.
And one of the best ways to do that is with digital marketing.
Check out these 4 quick tips that will give you an edge over the rest of the competition.
1. Create a Beautiful Website to Beat Out Other Local Florists
This may sound basic, but it’s incredibly important. Most people buy flowers online and get them shipped to their desired location. If you aren’t offering sales online, you may want to consider changing that.
Customers should be able to get on your website and look at various arrangements of flowers. When they find one they like, they should be able to easily place an order.
But in order to do this, your website has to be easy to use. Customers will leave with a positive experience if your website looks nice and runs smoothly.
Don’t forget to make your website mobile responsive. Your customers may want to order from their phones, and if they can’t, they may end up at a different shop.
2. Take Advantage of Social Media
As a florist, your products are beautifully visible, so show them off on social media. Platforms like Facebook and Instagram are very image-based, so they’re the perfect place to display your flowers.
You can take pictures of new flowers in the shops or a different arrangement you’ve just started offering. You should especially post relevant bouquets for any special occasion, like birthdays, Mother’s Day, Father’s Day, Valentines Day, etc.
On Facebook, when followers “like” or interact with one of your posts in any way, your post becomes visible to all their friends, giving you more exposure.
You should also spend time interacting with the community and sharing your thoughts on topics relating to flowers, gardening or other interests.
For example, if you know how to grow beautiful plants in your backyard and want to share that knowledge with your customers, you might link to a page like Easy Garden Irrigation and talk about the right watering system.
3. Create Videos
As your business grows, you may want to look into opening a Youtube account. You can create videos and optimize their titles for search engines, which could generate more traffic to your website.
Start with a short commercial video that introduces customers to your business and lets them know where they can find you. This video should also be part of your main website.
Another opportunity to take advantage of is short Facebook videos (which can also be posted to Youtube). Filming a few clips of you putting together a new arrangement makes great content.
4. Be the Top Search Result
Most people will only click on the top few search results, so you want your business to be one of those results. There are several ways you can do this, and the right way will depend on what works best for your personal needs.
For example, you can use pay-per-click advertising. This lets you bid on keywords and pushes you to the top of the search page.
You may also want to look into Google My Business or organic listing for your website. Each of these systems will help you get to the top of the search page. But spend some time researching which is the best for you before you decide what to use.
Be the Top Location for Local Florists
There’s competition in any business, but you want to make sure you give that competition a run for its money. These digital marketing tips will help you outshine the other local florists on social media and give you a higher website ranking.
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