Digital marketing isn’t magic.
It requires a lot of hard work, patience, and diligence.
When done correctly, the payoff is well worth it.
Effective digital marketing requires a delicate balance of keyword optimization and creating relevant content, all while keeping track of the hottest marketing trends.
It doesn’t have to be such a challenge.
Here are three digital marketing trends to keep in mind going forward with your website’s online strategy.
We’ve become so used to hearing the phrase “content is king” that it barely has meaning anymore.
Don’t let that fool you into thinking it’s trite or unnecessary.
Content creation and marketing is still an incredibly integral part of any effective digital marketing strategy, and it’s not going anywhere.
If your website doesn’t have a blog, you’re already missing out. Eighty-one percent of shoppers start the buying process by doing research online.
Content marketing allows search engines to know that your website offers something of value on a certain topic, and increases the likelihood that your potential customer will find your website.
You can also use blog content to start moving your potential customer through the sales funnel by linking to different parts of your website.
For example, a site like Pay Stub Creator could use keyword rich internal links to guide the reader to the sales portion of their content (like this pay stub generator), while keeping search engines informed about the nature of your content.
There’s no better way to give your customers an up close and personal look at your business than with a live stream.
Live streaming is a great way to build a deeper connection with your fans, which is why it’s been one of the up and coming digital marketing trends for a while now.
Eighty-two percent of social media followers prefer to see a live stream from a brand instead of regular posts. This is due in part to the “anything can happen” nature of real-time viewing, and the fear of missing out that’s become ingrained in our instant-gratification society.
Facebook, Twitter, and Instagram all feature popular live streaming platforms.
YouTube also has a great streaming program. Try them all, and see where you get the best engagement.
Go behind the scenes of your business, host a Q&A or interview, or hype up product announcements and launches.
It’s the ultimate way to make video an experience that allows your fans to interact with your brand.
Sales automation is a marketers dream, and it continues to be on the rise.
This is how Hubspot defines it:
“Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.”
In other words, automation software handles the nitty-gritty tasks of marketing, often in each step of the sales funnel.
Companies that fully use marketing automation don’t have to worry about putting constant energy into generating and tracking leads, sending out email campaigns, updating social media pages, and more.
Automation will help you stay competitive without spreading yourself too thin.
Keeping track of these digital marketing trends will help your website perform at the top of your industry.
Check out our marketing tools to see how we can help your company meet its goals.