When we want to drive
traffic to a site, we usually start with the free ways to do it.
However, we frequently don't use the best free alternatives simply
because we don't know about them. An example of a such great free
alternative many marketers don't use to the fullest or at all is
SlideShare. This is a huge miss because SlideShare can really bring
good traffic (and more than this) – for free.
What Is SlideShare and How You Can Use It
SlideShare is a social media site – one of the many but also one
of the best. However, unlike Twitter
you don't share (only) messages - you share presentations instead.
Presentations have been used for business and personal needs for
decades and they are a popular way to express yourself visually.
On SlideShare you can upload your presentation and if it gets
popular, it can be viewed by millions of people. If you know how to
make the presentation, you can not only get traffic to your site, but
you can also improve your rankings with Google, expand your
followship on sites such as Twitter, Facebook, LinkedIn, Pinterest,
etc., attract more subscribers to your newsletter, or boost your
If used properly, SlideShare can really do a great job. Here are
some tips how to make the most of SlideShare.
How to Make the Most of SlideShare
The rules for becoming popular on SlideShare are not that
difficult to understand, though they certainly require lots of effort
from you. Here is what you should and shouldn't do, if you want to
harness the potential of SlideShare.
1 Upload Only Quality Presentations
The most important rule for success on SlideShare is that your
presentations must be of the highest quality only – no exceptions
here. This applies not only to content but also to design, so if you
feel you lack the skills to create a rocking presentation, you'd
better hire somebody else to do it for you, than upload presentations
with poor quality.
As for content, usually the most popular presentations are either
something sensational, or something incredibly useful, or something
that plays with readers' emotions. Still, if your presentation falls
in one of these three groups, this isn't a guarantee it will become
When you prepare your presentation, you might want to make it a
bit more sensational by exaggeration. Needless to say, this is a very
wrong approach and it can turn against you. Your presentations need
to be honest and true - don't exaggerate, don't overhype because this
will only make users distrust you.
As for the form of the presentation, it is best to save it as PDF
rather than .PPS because with so many devices you never know how a
.PPS will look like. PDF looks always the same, so stick with it.
2 Choose a Memorable Title and Write an
The overall quality of your presentation is very important but if
the title and description are boring, users won't even bother to open
the link and see all the greatness. This is why you need to write a
memorable and informative title and an interesting description that
will make users click on it instead of go away. In order to get
maximum SEO effect, both the title and description must have your
keywords – but don't overstuff because this will have the adverse
3 Keep Your Structure Simple and Your Points
Remember, this is a presentation, not a novel, so you don't have
enough space for complex structures and/or lengthy explanations. Keep
your structure simple to follow and your points short – this is the
recipe for a successful presentation. Additionally, use large font
sizes for the text and try not to include more than 7 lines of text
4 Don't Forget to Include the URL of Your Site
While SlideShare doesn't allow blatant self-promotion, you are
allowed to include the URL to your site. Don't miss this opportunity!
You can include the URL at the end of the presentation, so after
users have finished viewing it, if they want more information, they
can get it from your site.
5 Pick Long Tail Keywords to Include
SlideShare is a very high ranking site and it is great for long
tail keywords in particular. Because of this, you should include some
long tail keywords in the description, or even better - in the title
of your presentation. This does miracles for ranking in Google, so
think a lot exactly which long tail keywords you want to target.
6 Make the Design of Your Presentation
We already mentioned that your presentation must be of supreme
quality. Content is important but when it's not packaged in an
attractive cover, users won't pay much attention to it. This is why
you need to make your presentation visually attractive. Make a very
attractive starting slide because this draws lots of attention.
However, be careful not to overdose. Your presentation must be not
only attractive but it also must be stylish. To achieve this, don't
overload it with effects because this will make it cluttered and/or
heavy to open.
7 Promote Your Presentation
No matter how great your presentation is, if you don't promote it,
it might not get good traffic. This is why, when you upload the
presentation, share the link on Facebook, Twitter, social bookmarking
sites, Pinterest, and on your blog to ensure it gets maximum
8 Get More Twitter Followers and Facebook Fans
SlideShare is great when you are looking for more Twitter
followers or Facebook friends. If you want to expand your social
media following, include not only your site URL but also links to
your social profiles to grow your following there.
9 Get More Email Subscribers
Similarly, if you want to get more subscribers to your newsletter,
mention it in your presentation and include the link where people can
10 Build Your Brand and Reputation
With all the exposure you can get on SlideShare, it's an awesome
way to build your brand and reputation. Of course, this will hardly
happen after you upload a single presentation, even if it is the
greatest of the greatest but if you have dozens of presentations with
top quality, this will help to establish yourself and your brand
11 Consider Upgrading to LeadShare
If you see that the free services on
SlideShare are working well for you and you want to see if you can
get more out of the site, you may want to consider paid services, for
instance LeadShare. This paid service helps to get leads. The only
problem is that it is very expensive but for the right audience it
might be worth.
SlideShare is a top site where you can
get many benefits for your site and business. It is true this isn't
the easiest way – preparing quality presentations is an effort for
sure but since it is free and powerful, it makes sense to try it (if
you haven't done it so far) to see if your site and business will
benefit from it as well.