SEO Tools   15 Minute SEO   SEO Tutorial   SEO Articles   How To Google Adwords   SEO Quiz   SEO Comics   SEO Glossary   SEO Puzzle   Web Tools   SEO Hosting   Small Biz SEO   SEO Software   Web Directory   Web Traffic 

 How to Choose a SEM Company

 Services
 Business Directory
 1000 Visitors - Now Just $7.99
 Buy and Sell Links with LINK HERO
 Link Building Service
 Get 3,000 Backlinks for $10
 Free SEO Feedback Tool
 
 SEO Tools
 Similar Page Checker
 Search Engine Spider Simulator
 Backlink Anchor Text Analysis
 Backlink Builder
 Backlink Summary
 Keyword Density Cloud
 Search Engine Friendly Redirect Check
 Google PageRank Tool NEW
 Backlink Tracker Pro
 Htaccess Redirect Generator
 Cloaking Checker
 Link Price Calculator
 Reciprocal Link Checker
 Domain Stats Tool
 Domain Age Tool
 Keyword Playground
 Website Keyword Suggestions
 URL Rewriting Tool
 Keyword-Rich Domain Suggestions
 Alexa Rank Checker
 301 Redirect
 Do Your Own SEO
 
 Web Tools
 Increase Website Conversions
 HTTP / HTTPS Header Check
 Whois Lookup
 Domain Age Tool
 IP to City
 Check Domain Hosting
 Online MD5 Generator
 Online URL Encoder
 Online URL Decoder
 Google Malware Check Tool
 File Search Engine
 Screen Resolution Simulator
 SEO Bookmarklets
 
 SEO Articles 
 Google Trying to Destroy Small Business?
 Website Speed and Search Rankings
 Keyword Volume Tools
 Why Using Captchas Is a Bad Idea?
 Improve SEO Rankings with Google Plus
 How to Get Traffic from Tumblr
 How to Perform a SEO Audit
 How to Acquire SEO Customers
 How to convince your SEO client
 35 lessons a decade in SEO has taught me
 Using Google Webmaster Tools for SEO
 How to Protect Your Content
 How to Get Traffic From Slideshare
 Free SEO vs Paid SEM
 How to Choose a SEM Company
 Top Paying Adsense Keywords List
 Best Affiliate Programs
 How to Use Guest Posts for Backlinks
 Check Site Rank
 Google Adwords Alternatives
 How to Get Traffic From Pinterest
 How to Make Money with Google Adsense
 How to Get Free Press Coverage
 Promoting your book on amazon
 Google Adsense Alternatives
 The Google Panda Update
 How to Analyze Your SEO Competitors
 How to Optimize for Baidu
 SEO for Local Businesses
 Mobile search engine optimization
 SEO Friendly Designers
 Boost SEO with Google Adwords
 YouTube Traffic
 Make money website
 Top 10 Costly Link Building Mistakes
 How to get traffic
 How to get traffic from Facebook
 How to get traffic from Twitter
 HTML 5 and SEO
 SEO Careers during a Recession
 Bing Optimization
 SEO Mistakes
 SEO as a Career
 Traffic from Social Bookmarking sites
 Choosing a SEO Company
 Keyword Difficulty
 Optimizing for MSN
 Web Directories and SEO
 Importance of Sitemaps
 How to Build Backlinks
 Reinclusion in Google
 Optimizing Flash Sites
 Bad Neighborhood
 What is Robots.txt
 Google Sandbox
 Optimizing for Yahoo
 The Spider View of your Website
 Avoid SEO over-optimization
 Country Specific Search Engines
 The Age of a Domain Name
 Importance of Backlinks
 Dynamic URLs vs. Static URLs
 Duplicate Content Filter
 What Is SEO
 SEO Friendly Hosting
 More SEO Articles >>
 
 Seo Tips
 301 Redirects
 SEO Hosting
 Page Layout Ideas
 Stop Words
 
 Contact
 Advertise with us
 Suggestions / Comments
 SEO Forums




Link Building Services

Link Hero

SEO & BackLinking

If you have reached the point (and sooner or later we all do), when free SEO alone isn't bringing you the results you want, maybe it is time to move to paid SEM. If you can do it on your own, it's great but having in mind how much work is involved, it is quite possible that even though you have the skills, you won't have the time and effort required to run SEM campaigns on your own.

In this case, your best bet is to hire a SEM company. While the process isn't very different from the process of hiring a SEO company, there are some specifics you need to take into account. Here are some tips to help you choose a SEM company.

1 Ask for Results from Past Campaigns

Results from past campaigns speak volumes about the skills of the company you want to pick. Obviously, if their previous campaigns were a failure, you wouldn't pick them. Ask what past campaigns they had, what the return on investment was, how these campaigns were executed (i.e. where did they publish PPC ads AdWords, or smaller networks), etc. It is true that you can't be given access to trade secrets, so some of the questions you want to ask might not be OK, but if a SEM company can't show results, this is a reason to move on to the next on your list.

2 Background Check Them

Their past results might look gorgeous (or at least the set of campaigns they tell you about) but this alone isn't enough. It is quite possible that the campaigns you were told about aren't representative about their work, so it's pretty misleading. Therefore, you need more proof about their skills.

You can ask them for references and search with Google and in forums what their customers say. While this isn't a 100 percent evidence either, if there is a lot of negative feedback about a SEM company, this almost always means they are no good. Of course, it is possible that this negative feedback isn't authentic i.e. their competitors are bad-mouthing them but if you find genuine negative/positive opinions, do take them in earnest.

3 Check What Services They Offer

One point to consider is the assortment of services they offer. Do they have all the services you need? If they don't, you still could consider them but in this case you will have to look elsewhere for the services they don't offer. It is a bit of a burden for you to split the work but if the company you want to hire is very good at what it offers, it makes sense to hire them for part of the work only and search for the other services elsewhere.

4 Ask How They Report Results

With SEM, it is more than vital to have data about results as soon as possible. Real-time reporting is best because it allows to adjust your budget depending on the results but it could be very time consuming. Once a day is more or less acceptable, though still you could blow your whole budget in a single day without getting any results.

Because of this, it matters really a lot how (i.e. in a report, a spreadsheet, or any other way) and how frequently your SEM company reports you the results. Some companies might not report at all by the end of the campaign and if this is the case, just leave this SEM company you can lose a lot, if you hire them.

5 Look for Boutique SEM Companies

If you want quality, you won't find it in the 'department store' type of companies. Look for boutique companies i.e. small companies focused on quality that do only or mainly SEM. You might think that bigger is better but this certainly isn't the case, especially when you are a small client. Big companies won't have the time and motivation to serve you well, while boutique companies tend to provide better care (though don't take this for granted).

6 Are They Specifically a SEM Company or Are They a Jack of All Trades?

Many companies offer SEM services but not for all of them this is a core business. Web design/development companies offer SEM as a secondary service. As a result, frequently quality and expertise are huge problems when SEM/SEO isn't the core business of the company. If the company you are interested in seems to be a Jack of All Trades (and Master of None), it's way too risky to hire them.

7 Ask to See the Contract in Advance

No matter how great a SEM company looks according to the other criteria, one thing you must never forget is the contract. While sometimes you won't have to sign any contract at all, there are also cases when you are presented with a 10+ page legal gibberish that even an experienced lawyer won't understand completely.

The problem with contracts is that they might contain clauses that really hurt. For instance, the SEM company might want to tie you with huge penalties, if you leave them before the 5+ year contract expires, or they might have a door open to constant price increases while keeping you tied. Needless to say, if you see any similar unfair clauses in the contract, just move to the next company on the list.

8 Check How Their Own Site Is Ranking

Similarly to the process of choosing a SEO company, you would want to see how the SEM company you are about to choose is performing for their own site. Of course, the number of backlinks and their quality are more important for a SEO company than for a SEM one, so if their organic ranking isn't superb, this doesn't necessarily mean they are bad at SEM. However, in any case, if their site is not ranking well, this isn't a good sign. You may use some of the ranking services, not only PageRank, to get a better idea of how they are performing.

9 Price Too Low/Too High

Price shouldn't be your most important criterion when making any choice but still it is not something to neglect. If the price is not right (i.e. it's either too low or too high), this should ring a bell. When it is too low, you must have concerns about quality good quality comes at a price. On the other hand, if the price is too high, this isn't a guarantee for quality it smells much like a ripoff.

There are many factors to consider when choosing a SEM company. While it isn't rocket science, there are many things to watch for. If you don't choose a good SEM company, this could do you more harm than good, not to mention how much money you can lose. This is why it makes sense to exercise caution it's better to be safe than sorry.



    click here to subscribe to the RSS feed
 
Copyright 2013 webconfs.com