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Google Adwords Tutorial - Table of Contents

What to Expect from Google AdWords Advertising >>

Why Organic SEO Alone Is Not Enough

Before we start with AdWords intricacies, maybe it makes sense to explain a bit why you can't do without paid ads and how they are better than organic traffic you are getting from search engines for free.

Managed SEO

1. PPC Is Cheaper than Organic SEO

This article explains in details why organic SEO alone is not enough. In brief, the first reason why you need PPC is that PPC is much cheaper than organic SEO. Yes, you do pay for your ad to be displayed but this compared to all the time, effort, and money you spend in order to achieve good rankings is a drop in the sea.

2. PPC Results Are More Predictable

Second, with PPC you can get more predictable results � you bid on given keywords, measure how each of them is performing, remove the underperformers, rinse and repeat. With organic SEO you never know if you will make it to the top 5 and even if you do, how long it will take before you drop down. Just a minor change in search algorithms can kick you from the first page of search results to let's say the tenth page, where almost nobody will find you.

3. SEO Traffic Is Unreliable

It is this volatile nature of organic SEO that makes it hard to base your business on. SEO traffic is unreliable and if you are OK with it, it's fine but if you are serious about your business, then you need a more solid targeted traffic foundation. AdWords ads are such a foundation and this is why they are so popular among marketers and webmasters.


What to Expect from Google AdWords Advertising >>
 
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