What to Look for in a Digital Marketing Agency

Digital Marketing Agency

The right digital marketing agency can increase your online reputation as well as revenue. But it is possible to run into agencies that don’t deliver on promised results.

Spotting a great digital marketing agency is important to ensure that you don’t waste your money. Keep reading for 5 practical things you should look for when hiring a digital marketing agency

1. List of Present and Past Clients

The first step to finding a good digital marketing agency is to look up companies that have a lot of experience in the sector. Companies that are proud of their previous work will have testimonials or a list of companies they’ve worked with. For instance, 961 Interactive digital marketing agency has a section on their website showing all their recent work. 

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A sizeable portfolio of past projects as well as a client list is a good indicator of a legitimate digital marketing agency. If you don’t have a large budget, you may take a risk on an up-and-coming agency that doesn’t have previous experience. But if you want to work with a great digital marketing agency, look for their list of clients and any social proof of excellent past performance.

2. Experienced Employees

Another key thing to look out for when hiring a digital marketing agency is the digital marketing experience of its key employees. Look at your digital marketing objectives and establish the key skills you are looking for. You may need a graphic designer to design your website and a social media expert to manage your marketing campaign. 

Check the company’s website to see if they show their team members and what each person specializes in. You can also lookup the company’s LinkedIn page to see the profiles of its employees. When you have a meeting with the shortlisted agencies you can also ask for their employee profiles. 

3. Core Values and Company Culture

Before settling for an agency to work with you must ensure that their core values and culture align with yours. A digital marketing agency is an extension of your company and will be your representative online. You need a company that understands your goals and works hard to help you meet them. 

4. An Engaging Web Presence

A great digital marketing agency will show its expertise through its digital marketing. Analyze the websites of all agencies that you want to hire.

Are they well designed and easy to read? What about their social media profiles? Do they have many followers and lots of engagement? Do they update their blog regularly? All these are signs of a great agency. 

5. Easily Accessible

When choosing a digital marketing agency assess how easy it is to contact them. Their website should have their contact details clearly listed. When you call or email them you should get a quick response to your query.

Pay attention if you’re having a hard time reaching them to buy their services. This could mean they’ll probably be too busy or disorganized to give your business the attention it needs.

Looking to Hire a Quality Digital Marketing Agency?

Hiring a digital marketing agency is a key decision that can greatly increase your revenue. But the wrong agency can be a huge waste of time and money.

Choose the right agency by making sure they have credible experience and checking out their digital footprint as proof of their marketing prowess. For more tips on working with digital agencies read the rest of our blog.