Let’s cut straight to the chase: your website could be performing better. Even if you’re getting a few hits per day, that isn’t nearly enough to keep most websites afloat.
After site maintenance alone you’ll spend around $500 per year on your website. And that’s assuming you’ve already built your site!
That’s why you need to focus your efforts on implementing a strong, sound SEO strategy.
Search Engine Optimization is the backbone of today’s digital marketing world, so you’ll need to keep up.
Don’t worry, SEO may sound intimidating, but it’s far easier than you may believe. Here are 5 trends you can use to get business booming.
1. Create Content With Your Audience in Mind
One of the first things they teach you in English 101 is to write with your audience in mind. Just like when you had to write that paper, you’ll need to create with an audience in mind at all times.
They are, when it gets down to it, the entire reason you’re in business. Your aim is to create great content that keeps them coming back for more.
Do this by practicing a little bit of user empathy. Put yourself in their shoes and ask yourself, ‘What would I like to see?’
Or make things easier on yourself and create a brief survey to send out to your market. What easier way than to go directly to the source?
2. Create Quality Content on a Regular Basis
You’re probably familiar with the phrase ‘content is king.’
While this is true, if marketing was as easy as creating content, everyone would be a millionaire. You’ll need to create on a frequent basis and switch up content strategies.
Trends seem to indicate that “denser” content is becoming more prevalent. These are longer-form posts that focus on the narrative instead of only keywords.
You can also make things easier on yourself by scheduling posts ahead of time.
3. Upgrade Your User Experience
Far more than just great, tailored content goes into a successful SEO strategy. Make sure that your site is fast, fluid, and easy to navigate.
Test your site’s speed to see how you stack up to the competition. Even just a few seconds can cost you thousands of visitors.
Make your menus simple and elegant so that users have a great, intuitive browsing experience.
4. Cross-Channel Marketing
A great website is fantastic, but not everyone is just going to come to your website. You’ll need a great social media presence, as well.
Be sure to include cross-channel marketing in your strategy to get more eyeballs on your content.
With over 1 billion people on Facebook, you have the potential to reach a huge audience via social media.
5. Focus on Personal Branding
So much of SEO success is predicated on content that users really connect with. Form a bond with your audience by using first-person language and fostering interaction.
By talking about yourself and talking to others, you’ll create a more friendly website.
Don’t just let your audience come to you, go to them.
For example, let’s say you run an online betting website. You could post an article about the top picks of the week, then create an effective CTA (Call to Action).
Speaking of a CTA
Once you get responses, start interacting. Talk with your audience and really encourage a genuine conversation.
People like brands, but they love brands they can connect with.
SEO is way more than analytics and algorithms, there’s a human element, as well. Don’t forget the people behind the data. Now use these tips on your website and watch the numbers roll in!