Many businesses fall into the trap of thinking it is easy to be their own digital marketing expert. In fact, to succeed in the field, you need to have a wide knowledge of the subject and a deep understanding of a specialism as well. This…
What’s the single most important ingredient to running a successful marketing campaign? Big budgets? Audience insights? Effective targeting? Testing and analytics? Well, yes, yep, uh-huh, and yes again. Each aforementioned factor plays a key role. But none of them hit…
“The world is turning, I hope it don’t turn away.” Neil Young may have offered this sentiment all the way back in the 1970s on his hit record, On The Beach, but this fear is more relevant now than ever. The…
Businesses small and large spend a significant amount of their budget on content creation. Creating content online is one of the smartest ways to create a digital footprint. If you have a digital marketing campaign, now’s the time to upgrade. …
According to the Pew Research Center, nearly 28% of U.S. adults say that they are online “almost constantly.” Nearly 45% report that they are online “several times a day,” while 9% say they go online “about once a day.” Is…
Some of the top reasons why businesses fail are directly related to ineffective or inconsistent marketing and poor management. Due to these problems, just 30 percent of businesses survive beyond ten years. This can be a harsh reality, but there…
Around 245 million people in the U.S. use the internet. If you want to get in front of those people, you need to get serious about SEO. What is SEO in digital marketing? SEO stands for search engine optimization, and…
By the end of 2020, e-commerce sales are projected to hit over $4.6 billion. The same experts predict that by 2026, the online shopping industry will generate over $6.5 billion in sales! If you’re launching a business in 2020, this…
These days, if your business doesn’t have a strong, thorough digital marketing plan, you might as well not have a marketing budget at all. So how can you make the most of online digital marketing? Keep reading to learn five…
The coronavirus is not just a health threat; it also has a significant impact on businesses all around the world. According to one survey, 86% of businesses expect to take significant falls due to the direct impact of the pandemic.…
