How to Avoid Traffic Drops After Your Redesign

new website

There comes a time in every website’s life when it’s time to start over.

It may be that your business is rebranding.

Maybe you’ve been struggling with subpar traffic since you created the site.

Whatever the reason, it’s basically a rite of passage for most professional websites. And, no matter the reason, there’s no worse feeling after a site redesign than seeing your numbers drop.

With CRM software solutions and a little choice design work, this doesn’t have to be a big deal.

Today, we will take a look at this all-too-common problem, and what you can do to nip it in the bud.

Are you ready to make the best out of your website redesign?

Let’s get to it!

Why Website Traffic Drops After A Redesign

Firstly, before we get into this, let’s make one thing absolutely clear:

A decline in traffic after a redesign is completely normal.

Now, with that said, there are a few underlying reasons behind this kind of decline.

With a few targeted design precautions and an understanding of what causes this kind of backslide, you’ll be better prepared to avoid it:

  • No Redirects:

    This is easily one of the most common reasons for traffic drops, after a website redesign.

    Redirects send users to the new and improved web page and tell search engines to apply their rankings to the new site.

  • Copy Changes:

    Keywords are an essential part of effective website copy. By the same token, you need to strike a healthy balance between keyword density and authentic, engaging writing.

    If you rework your website copy without hitting the same notes as before, it could mess with your search engine ranking. 

  • Site Changes:

    Similarly to copy changes, making big changes to the way your website runs can affect the way search engines perceive it. Fewer internal links might affect the “value” of the pages in your site.

    Architecture has a strong influence on your site’s ranking. 

How To Avoid It

As we mentioned earlier, a slight drop off after redesigning your website is to be expected.

Still, there are precautions you can take, to make sure you’re still swinging when the relaunch does happen.

You know to incorporate solid SEO and keywords in your copy. You know to use a site map to create attractive architecture, and always, always remember your redirects.

Something you may want to consider is incorporating your CRM software at the website redesign phase. This is a great way to prevent problems down the road, as you can

This is a great way to prevent problems down the road, as you can optimize the different pages that will link to and use this software. You won’t have to bring down the site to build in your CRM, later, if you do it during your redesign.

Redesign Your Site, The Smart Way

There are any number of reasons for a site redesign.

Whatever yours are, you’ll want to know your traffic won’t fall off the face of the planet when you do it.

What are your traffic precautions? How do you approach a site redesign? Comment below and let us know!